LIVENBA: Lakers 98 - Celtics 102 (4th 8:42)|NHL: Rangers 3 - Bruins 2 (2nd)|NBA: Warriors 87 - Nuggets 91 (3rd)|EPL: Man City 1 - Arsenal 1 (65')|NFL: Chiefs 24 - Eagles 21 (Final)|NBA: Bucks 112 - 76ers 108 (Final)
LIVENBA: Lakers 98 - Celtics 102 (4th 8:42)|NHL: Rangers 3 - Bruins 2 (2nd)|NBA: Warriors 87 - Nuggets 91 (3rd)|EPL: Man City 1 - Arsenal 1 (65')|NFL: Chiefs 24 - Eagles 21 (Final)|NBA: Bucks 112 - 76ers 108 (Final)
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The Biggest Athlete Endorsement Deals of 2026
Business6 min read

The Biggest Athlete Endorsement Deals of 2026

LC

Lisa Chen

February 5, 2026

The business of sports continues to grow at a staggering pace. Athletes across all sports are landing increasingly lucrative endorsement deals, with several record-breaking partnerships announced in 2026.